← Case studies
Twelvco
The brand and UX / UI of an app in which 12,000 steps a day turn into real help — from the logo to iOS and Android.
- Client
- Twelvco
- Product
- iOS and Android mobile app
- Scope
- Logo, key visual, brand book, UX / UI
- Mission
- Healthy living and help
01
The challenge
After Russia's aggression against Ukraine, an app promoting a healthy lifestyle changed how it worked: 12,000 steps a day were to bring help. A digital product that has to work and to help calls for particular sensitivity in design.
02
The solution
We built the brand “from zero to hero”: a mark and key visual without corporate coldness, a brand book, and intuitive user flows and app interface.
- Logo, key visual and brand book
- Barrier-free user flows for a broad audience
- App UI for iOS and Android
03
The result
A consistent brand ecosystem — from the icon on the phone's home screen to marketing materials — in which technology serves people.
