Knowledge.
Guides from an advertising agency in Katowice, Poland: what a logo costs, how to run a rebrand, how to choose brand colours, what makes a website sell — and how AI is changing the creative industry.
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How to get your company recommended by ChatGPT and AI search
Where ChatGPT, Gemini and AI Overviews get their company recommendations from, and what to do so your brand appears in the answers. -
How much does a website cost in 2026? A price guide for companies
Realistic website price ranges in Poland in 2026, annual running costs and what you are really paying for. -
Visual identity: what it is, what it includes and what it costs
What a visual identity is, what it consists of, what it looks like in practice and what it costs in 2026. -
How to choose colours for a company logo? The meaning of colours in branding
What colours mean in branding and how to match a logo's colours to the audience, the industry and the company's goal. -
The psychology of colour and shape in graphic design
How shapes, colours and emotions influence customers' decisions — and how to use them deliberately in a design. -
How AI is changing the creative industry and why average design is disappearing
AI is splitting design into a cheap, saturated market and a strategic layer. What it means for your brand. -
3 design strategies that stay ahead of trends
Three principles that last longer than seasonal trends: relevance, the LIFT system and functional colour. -
Graphic design in business: how design drives the market
Design as a sales tool, not just art — and how to combine effectiveness with ethics. -
Stolen KitKats: a lesson in real-time marketing
How a brand turned the theft of 12 tonnes of chocolate bars into a campaign — and what it teaches us about real-time marketing. -
What can a Japanese tea master teach us about UX and brand building?
Seven rules of the 16th-century tea ceremony that describe good UX and brand experience surprisingly well. -
Creative production in the age of AI: why there is no magic button
Why AI will not make a whole ad for you, and what an effective human + AI workflow looks like. -
How an advertising agency creates value and builds a market advantage
Why cheap means expensive and how an agency builds value that clients want to pay for. -
Design trends 2026: 9 directions worth knowing
Nine design directions for 2026 — and which of them really work for sales, not just for likes. -
Company logo design in 2026: why authenticity beats AI
Why in 2026 an authentic, human-designed logo is becoming an advantage — and the risks of a generated mark. -
How to rebrand a company: 5 signs it is time
Rebranding in practice: what it is, how to tell it is time, and how to make the change without losing customers. -
How much does a logo cost in 2026? Logo design prices and the truth about cheap marks
A table of logo design prices in Poland in 2026 — from online builders to agencies — and what the cost of a mark really depends on. -
Website mistakes: 5 problems that kill visibility and sales
Five mistakes that cost a website its Google rankings, its AI visibility and its customers — with specific fixes.