← Case studies
KFC Game On
Campaign visuals for KFC's gamer offer, with partners SONY PlayStation and CS:GO — within the brand's strict brand book.
- Client
- KFC
- Partners
- SONY PlayStation, CS:GO
- Scope
- Key visuals, banners, social media, PS4 controllers
- Context
- Polish Esports League
01
The challenge
During the Polish Esports League playoffs, KFC decided to tailor its offer to gamers: promo codes activated during the broadcasts, plus custom controllers and a PlayStation 4 Slim casing in the brand's style. All within one of the most demanding brand books in the world.
02
The solution
We kept the brand's DNA — the stripes, the red and the Colonel — and wove a gaming edge into it, bringing three worlds together: KFC, SONY and CS:GO in one visual language.
- Campaign key visuals for web and social media
- Hundreds of banner and ad format adaptations
- Designs for controllers and a PlayStation 4 Slim casing
03
The result
A consistent campaign in which a bucket of chicken meets a game controller naturally — and proof that we work to the global standards of the biggest brands.
