← Case studies
Allegro.GG
Allegro's gaming brand, from the brand hero to a clothing and merchandise line — launched at the Poznań Game Arena.
- Client
- Allegro
- Brand
- Allegro.GG
- Scope
- Brand hero, clothing, merchandise, UI and banners
- Launch
- Poznań Game Arena
01
The challenge
Allegro was building a separate sales channel for young gamers. The new brand had to be introduced to the gaming community — and the Poznań Game Arena was the perfect moment.
02
The solution
We created a visual ecosystem from scratch: a character who guides gamers through the world of Allegro.GG, a limited merch line and the platform's everyday visuals.
- A brand hero in many poses and situations
- T-shirts, hoodies, socks and accessories for gamers
- Hundreds of promotional graphics, sliders and UI elements
03
The result
A consistent gaming universe that connects digital with a tangible product and shortens the distance between a large platform and the gaming community.
