← Case studies
Forum Antiquum Grand Hotel
The name and identity of a boutique hotel by Kraków's Main Square: from the logo and stationery to interior signage and the website.
- Client
- Forum Antiquum Grand Hotel
- Location
- Kraków, Old Town
- Scope
- Naming, logo, stationery, signage, web
- Segment
- Premium boutique hotel
01
The challenge
Kraków's hotel market is one of the most competitive in Poland. A new boutique hotel a few steps from the Main Square needed a name and an image that promise an exclusive experience from the doorstep.
02
The solution
We combined Kraków tradition with modern minimalism: serif typography, a symbol that refers to the architecture, and colours of earth, gold and deep black.
- Hotel naming and logo
- Stationery: menus, door hangers, key cards, gold foiling
- A discreet signage system for historic interiors
03
The result
A complete brand from A to Z that speaks the language of luxury at every touchpoint — from the website to the room key card.
