Wien Schützengilde

A Vienna shooting club with almost fifty years of history needed a mark that carries its tradition and still plays in a sporting league — on an athlete's shirt, on a flag outside the range and on a patch next to the rifle. We started with a mind map: precision, safety, competition, community, history, ambition.

The key letters of the old logo — S and G — became the heart of the brand. We set the monogram so that its outline forms a heraldic shield and, as on a club patch, placed the name, the location and the founding year around it. We kept the club's historic navy, which leads the whole key visual.

• SG monogram in a shield, in round, horizontal and vertical versions
• Key visual with the lines “Ein Ziel. Ein Schuss. Eine Gemeinschaft.” and “Mehr als nur Sport”
• Flags, banners, a vehicle wrap and outdoor advertising
• Sports shirts, caps and embroidered patches

The club now has a strong, clear mark that says who it is from a distance — and looks just as good embroidered on a cap as flying from a flagpole. A tradition dating back to 1974 has gained a modern, sporting voice.