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Silesia Bytom Park
An identity for a park on post-industrial land: a mark that tells the story of regeneration, not just a label for a place.
- Client
- Towarzystwo Finansowe Silesia
- Location
- Bytom, former KWK Miechowice mine
- Scope
- Branding, logo, promotional materials
- Project
- Regeneration of 25 ha
01
The challenge
Towarzystwo Finansowe Silesia is turning 25 hectares of the former KWK Miechowice coal mine into a business, technology and logistics hub. The brand had to bridge Bytom's industrial heritage and the innovation sector, and win over investors.
02
The solution
We went for raw geometry and professional minimalism. The logo grows out of simplified mining symbols and the outline of the investment site, while the colours hold a dialogue between coal anthracite and the colours of new energy.
- Logo in primary, monochrome and reversed versions
- An identity system built on the motif of energy transformation
- Materials for the press conference announcing the investment
03
The result
Post-industrial wasteland gained the image of a professional development product attractive to investors — a solid, credible brand ready for global players.
